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The Accenture Life Trends 2025 report represents a comprehensive examination of how people’s relationships with technology and each other are rapidly evolving in our increasingly digital world.
his annual study, conducted by Accenture Song’s global network of researchers across 50+ design studios, surveyed over 24,000 people across 22 markets to identify the most significant behavioral shifts shaping consumer expectations and business landscapes.
What makes this research particularly crucial for business leaders is its focus on the intersection of human behavior and technology adoption.
As we stand at a critical juncture where generative AI and digital platforms are reshaping every aspect of commerce and communication, understanding these emerging trends isn’t just helpful, it’s essential for survival in an increasingly complex marketplace.
