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In a world where digital marketing budgets are scrutinized for every dollar spent, marketers face a persistent challenge:
How do you know if your website, landing page, or email campaign is truly optimized for conversions?
Too often, businesses rely on gut feelings, subjective opinions, or industry “best practices” that might not apply to their unique audience.
These guesswork approaches lead to missed opportunities, wasted resources, and stagnant conversion rates.
The solution?
A/B testing – a methodical approach that eliminates assumptions and replaces them with data-driven certainty.
